Effective Display Ideas of Sponsor Ads and Logos at Events
Sponsors play a crucial role in the success of events, providing financial support and lending credibility to your event. In return, it’s essential to give sponsors the visibility they deserve throughout the event experience.
Effective sponsor ad and logo placement not only fulfills your sponsorship agreements but also enhances the overall event atmosphere. In this blog, we’ll explore the best ways to display sponsor ads and logos across various touchpoints, including ticketing software, sign-up registration pages, tickets, event signage, digital ads, and marketing campaigns.
1. Incorporating Sponsor Logos in Ticketing Software and Sign-Up Pages
The sign-up process is often the first interaction attendees have with your event, making it a prime opportunity to showcase sponsor logos and ads. This early exposure can set the tone for the event and reinforce the sponsors' association with your brand.
- Strategic Placement: Position sponsor logos prominently on the registration or sign-up page.
- Branded Registration Pages: Customize your registration page with the event’s branding and include sponsor logos as part of the design.
- Sponsor Highlights: Create a dedicated section on the sign-up page that highlights key sponsors. Include a brief description of the sponsor and their contribution to the event, along with a link to their website or promotional offer.
2. Featuring Sponsors on Tickets
Event tickets are a tangible touchpoint that attendees interact with multiple times before and during the event. Featuring sponsor logos on tickets ensures repeated exposure and reinforces the sponsor's association with the event.
Best Practices:
- Ticket Design Integration: Incorporate sponsor logos into the overall design of the ticket, ensuring they complement the event’s branding. Place logos at the bottom or sides of the ticket to maintain a clean, professional appearance.
- Exclusive Ticket Sponsorship: Offer sponsors the opportunity to have exclusive placement on the ticket. For example, the event’s main sponsor could have their logo prominently displayed on the front, while other sponsors could be featured on the back.
- Digital Tickets: For digital tickets, consider interactive elements like clickable sponsor logos that link to the sponsor’s website or a special offer. This adds value for sponsors and enhances the attendee experience.
3. Displaying Sponsor Ads Throughout the Event
During the event, attendees are immersed in the environment, making it an ideal time to display sponsor ads and logos. The right placement can keep sponsors top of mind and create positive associations with the event experience.
Best Practices:
- Digital Signage: Use digital screens throughout the event venue to display rotating sponsor ads. This allows you to feature multiple sponsors in a dynamic way. Place screens in high-traffic areas like entrances, lounges, and near food and beverage stations.
- Branded Stages: If your event includes presentations or performances, brand the stage with sponsor logos. This can include banners, podiums, or backdrops featuring sponsor names and logos.
- Interactive Displays: Set up interactive displays or kiosks where attendees can engage with sponsor content. For example, touchscreens that showcase sponsor videos, offer special deals or host interactive games related to the sponsor’s brand.
4. Leveraging Printed Signage and Programs
Printed materials like event signage and programs provide a lasting impression and can be kept as souvenirs. Featuring sponsor logos on these materials ensures that sponsors are visible throughout the event and even afterward.
Best Practices:
- Event Programs: Include a dedicated sponsor section in the event program. Feature sponsor logos, descriptions, and any special offers or messages from the sponsors. For top-tier sponsors, consider offering a full-page ad or cover placement.
- Wayfinding Signage: Incorporate sponsor logos into wayfinding signage around the venue. This not only increases visibility but also subtly associates the sponsor with helping attendees navigate the event.
- Branded Banners and Posters: Place branded banners and posters in strategic locations such as entrance areas, registration desks, and near stages. Ensure that the logos are large enough to be seen from a distance and are placed at eye level for maximum impact.
5. Integrating Sponsor Ads into Digital Ads and Marketing Campaigns
Digital ads and marketing campaigns reach a wide audience, often before they even attend the event. Featuring sponsors in these campaigns can amplify their visibility and create a stronger association with the event.
Best Practices:
- Social Media Campaigns: Include sponsor logos in social media posts, stories, and ads promoting the event. Tag sponsors in posts to increase their reach and encourage them to share the content with their own audiences.
- Email Newsletters: Feature sponsor logos and ads in email newsletters leading up to the event. Consider including a “Sponsor Spotlight” section where you highlight a different sponsor in each edition.
- Retargeting Ads: Use retargeting ads to reach people who have visited your event website or engaged with your social media. Include sponsor logos in these ads to reinforce their presence and support for the event.
6. Offering Exclusive Sponsorship Opportunities
Exclusive sponsorship opportunities give sponsors a unique platform to stand out and make a lasting impression. This can be a key selling point when securing high-value sponsors.
Best Practices:
- Naming Rights: Offer naming rights for key event elements, such as stages, lounges, or VIP areas. For example, a sponsor could have the exclusive right to brand the main stage as the “Sponsor Name Stage.”
- Exclusive Digital Content: Provide sponsors with the opportunity to create exclusive digital content, such as event live streams or recorded sessions, where their branding is prominently featured.
- Sponsor-Branded Giveaways: Work with sponsors to create branded giveaways that attendees receive when they enter the event or participate in certain activities. This can include items like tote bags, water bottles, or lanyards with the sponsor’s logo.
Conclusion
Displaying sponsor ads and logos effectively throughout the event experience is crucial for fulfilling sponsorship agreements and enhancing the overall event atmosphere. By strategically placing sponsor branding on ticketing platforms, tickets, event signage, and digital channels, you can maximize visibility and provide value to your sponsors.
Remember, the key is to integrate sponsor logos and ads in a way that feels natural and enhances the attendee experience.
